We are thrilled to share an extraordinary milestone that celebrates Limoncello Petrone aged at sea as a protagonist in the landscape of Italian creativity.
Our product, already unique for its underwater aging method, was recently the focus of a packaging project that won gold at the most prestigious award for national creativity, the ADCI Awards 2025, on the occasion of the 40th anniversary of the Italian Art Directors Club (ADCI).
A unique product, gold-winning packaging
This exceptional success highlights the intrinsic value and innovation of Limoncello Petrone aged at sea. The triumph arose from a creative challenge launched directly by Antica Distilleria Petrone, which inspired the creation of packaging capable of harmoniously encompassing tradition, territory, technology, and the marine experience of the liqueur.
The award-winning work, conceived by three young talents from IUAD, Vincenzo Volino and Sara Petrucci, students of the specialist course in Art Direction & Copywriting, along with Vincenzo Carfora, was able to enhance the uniqueness of our Limoncello, distinguishing itself with merit in the Student category.
The "scrigno": poetry, technology, and the scent of the sea
The beating heart of the project is the cardboard "scrigno" that protects the Limoncello. Its aesthetic is not random: it immediately evokes the waves and movement of the sea, the crucial place where our precious liqueur is aged.
But innovation, a reflection of our constant research, does not stop at the visual aspect. The packaging integrates a revolutionary technological element: an audible NFC tag. Thanks to this solution, the pack experience becomes totally immersive, listening to the legend of Parthenope and connecting with the history and territory of Campania, enriching the perception of the product.
This design, described as poetic and innovative, demonstrates how it is possible to honor our history and the particularity of sea aging with the most advanced communication technologies.
A recognition that celebrates Petrone innovation
The award, assigned unanimously last November 6 in Milan, recognizes the excellence and inspiration that Limoncello Petrone aged at sea has offered to the design world.
We are proud to have inspired a work that embodies aesthetic research, technological innovation, and expressive depth. This packaging will not only be remembered in the ADCI Annual as an excellence, but above all, it celebrates and enhances our vision: combining the quality of tradition with an approach constantly oriented towards the future and innovation.
Discover our Limoncello Petrone aged at sea for 12 months here
